Adding tags to your photos is a great way to gain more followers and share your photos and videos with more people.
Instagram uses Hashtags to categorise pictures and videos.
If your profile is set to public, then adding tags will make them visible on public tag pages. After you tag your photo or video you’ll be able to tap on the hashtag, and it will bring up the tag page with all the other associated tags.
So, what options should you consider when using hashtags? Here are some pointers on how to hashtag and, more importantly, what to hashtag.
Using the right hashtags will enable you to connect with like-minded people who are potentially searching for the same thing or something similar.
Having specific hashtags will mean that users are not sifting through photos that are of no use to them. Tagged photos will go to a highly targeted tag page, where other photos with the same specific tags will also be.
You need to pay attention to other photos that use the same tag as yours. This will draw to your attention the most popular hashtags that you may have not thought of yourself.
Researching is easy - simply tap on “Search Instagram” and then on ‘’Tags”. At this point all you need to do is type the word you’re looking for and the results will appear below the search window.
When you search for specific tags, you’ll find that Instagrammers use shortened or abbreviated tags - for example, #wiwt is “what I’m wearing today”. Make sure you’re aware of these common abbreviations.
After tagging a photo with a specific tag, you may find that other users have used different tags to yourself, as they may have thought of other specialised tags that you hadn’t thought of originally.
Make a note of the targeted tag pages that have the highest quantity of photos compared to the more specialised tags. This will give you a good idea of what people are searching for and what tags are more popular than others.
The idea is not to tag every single word, only the most relevant and important. You can use many different hashtags to let other users know the most important details of your Instagram.
The hashtags you use will make it easier for users looking for particular pictures to find what they are looking for. So, don’t just randomly use hashtags that aren’t relevant to your Instagram content.
Hashtags can be used for a variety of things. However, many businesses have started to use hashtags to help them with advertising, as part of their social media marketing campaigns.
For example, businesses can set up giveaways and competitions with hashtags for their followers to enter. This usually involves re-posting an image with a specific hashtag. The business can then use this hashtag to see who, and how many people have entered the competition.
