Yes. It’s true. The real power and value of your Facebook page isn’t so much to do with the amount of fans you have. It’s something else altogether.
That ‘something else’ that I’m talking about is what your business needs to focus on if you want your Facebook page to grow and be a success.
The biggest question we get asked here at Blend Creative Minds is, “How do I get more likes on my Facebook page?”
Well the truth is, your likes are not what you need to focus on. Your fans will simply become a by-product of doing that ‘something else’ I mentioned a little while ago.
Ok, so you really want to know what this ‘something else’ is? No problem! I’ll tell you. Just send £100 to my PayPal acc – Ok, I’m kidding!
Ok, seriously now… That ‘something else’ that can truly influence the potential of your business's Facebook page is... friends of fans.
Ok, let me explain. When you go out for a nice meal, chances are you’ll recommend that same restaurant and potentially the same dish to your friends, family or even your partner.
That friend, family or partner will then most likely listen to your recommendation and check your suggested place out. The same idea can be used on Facebook.
Another idea. Let’s say you’re looking to buy a car, chances are you’ve a friend who you consider a car enthusiast. If you’ve seen your friend engaging with a car dealership's Facebook page, there’s a good chance you’ll visit their website and enquire with that dealership when you’re ready to buy.
Well you’ll be glad to know that there’s several methods. Here’s a summary of the top 3 ways to get in front of friends of fans:
1) Encourage interaction of your fans with engaging content. Ask questions and use photos etc.
2) Provide incentives to your fans for sharing content to their Facebook friends
3) Feature new customers or clients on your Facebook page
So there we have it! The true power of your business's Facebook Page revealed. These methods can be implemented by any business owner - or, if you don't have the time for such tasks, it may make good business sense to hire a social media agency to formulate a social media strategy for your enterprise.
For me? It's time for a bag of Mini Cheddars. Extra Mature. Nice.
