This annual report, prepared by Blend Creative Minds, analyses the top solicitor firms in Birmingham, from large national brands to specialised local firms.
In our SEO market analysis for solicitors in Birmingham, you’ll discover who's winning in search rankings (SERPS) and who’s falling behind. We focus on key factors such as Domain Authority and keyword rankings. Find out how your competition is performing and where your firm stands in comparison. Are you leading the pack or losing ground in the organic search results?
The Domain Authority (DA) by Website chart (above) represents the ranking strength of each website based on a metric primarily focused on links. Domain Authority is a score that predicts how likely a website is to rank on search engine results pages (SERPs). It’s calculated based on the quality and quantity of links pointing to the site from other websites (aka Root Linking DOmains).
Websites with higher Domain Authority, such as slatergordon.co.uk and irwinmitchell.com, are more likely to perform better in search rankings because their link profiles are stronger. A higher DA generally means these sites are trusted more by search engines and have a better chance of appearing at the top of search results for relevant queries. Websites with lower DA scores may find it more difficult to rank highly.
In short, Domain Authority reflects how authoritative a website appears in the eyes of search engines, and it’s a strong indicator of a website's potential to attract organic traffic.
The Keywords in Top 10 (2023) chart shows how many keywords each website ranked for in the top 10 search results (on average) in 2023. The more keywords in the top 10, the more traffic the site is likely to get. This is because most people only click on results from the first page of search engines. If a website's keywords aren't in the top 10, it will struggle to get significant traffic, as the click-through rate (CTR) drops sharply beyond page one.
In the Keywords in Top 10 (2024) chart, irwinmitchell.com and slatergordon.co.uk continue to dominate with the most keywords in the top 10, which means they are likely to attract the highest traffic. Shma.co.uk also shows strong keyword rankings, indicating solid visibility. On the other hand, clarkewillmott.com and wilkes.co.uk have fewer top 10 keywords, suggesting they may face challenges in driving significant traffic this year.
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The Percentage Change in Keywords (2023 to 2024) chart reveals clear “winners” and “losers” in terms of visibility. Duncanlewis.co.uk stands out with the largest growth, with a 47.37% increase in the number of page one keyword rankings. This kind of surge suggests a significant boost in online visibility, which will likely translate to more traffic and enquiries. Similarly, Shma.co.uk saw a strong rise with a 30.23% increase, reinforcing its keyword rankings. Mfgsolicitors.com also improved, growing its page one keyword count by 17.65%.
On the other hand, ClarkeWillmott.com faced a steep decline, with a 21.43% drop in keywords. This will likely reduce its visibility and lead to a loss of organic traffic. Wilkes.co.uk also saw a notable decline, losing 12.5% of its keyword rankings, which could similarly impact its traffic.
In summary, gains in keywords correlate with better visibility and traffic, while losses generally suggest the opposite outcome.
As you can see on the chart above, organic website traffic closely correlates with Domain Authority (DA) and the number of Top Ten Keywords. The top two sites with the most traffic are irwinmitchell.com and slatergordon.co.uk, dominating in both visibility and rankings.
If you found this report useful and would like your website to dominate rankings in the solicitors' niche, or if you want more insights on your competitors, call us on 0121 630 2350 ! We can make it happen.
