What is Tik Tok? TikTok (also known as Douyin in China) is a social media app which enables users to create and share music videos of 3 to 15 seconds duration, and short looping videos of 3 to 60 seconds. Formerly known as musical.ly, the TikTok app has fast become the leading world player for […]
We’re no longer in an age where setting up social media accounts for your business is a choice - it’s a necessity. This stands regardless of the industry within which you operate, or the size of your business. Social media can be a greatly effective platform for many types of small businesses, and although nowhere […]
Instagram remains one of the most vibrant, addictive social media platforms on the planet. However, during the last few months of 2019, a troubling trend began to materialise - the drop in organic reach. In fact, it was so dramatic that hundreds of Instagram users and agencies began to complain that the image sharing platform […]
Stories are taking over social media. Head onto Instagram, Snapchat or Facebook, and you’ll regularly be directed by the user interface towards your friends’ and followers’ latest stories. These are usually a collection of photos, videos or captions added over the course of a day that chart key moments, achievements and stuff people want to […]
We’ve all fallen down the YouTube rabbit hole at some stage while browsing Google’s monolith of a video hosting service. It starts off innocently enough. A video view of something in which you take interest (a smartphone tutorial, perhaps), yet, somehow, it rapidly and unexpectedly descends into repeated watches of skateboarding accidents, low-flying planes and […]
Emoji’s, literally meaning ‘picture character’ in Japanese are found everywhere these days from your friends Facebook and Twitter feeds through to large international advertising campaigns. There always seems to be a place for these handy little images. Yet despite their popularity there are some people who ask “Can you use emoji’s on Linked in?” Emoji's […]
As the new year is approaching fast, we thought it would be a good idea to take our crystal ball out and do a bit of magic with it. To be precise, we want to try and predict some of the trends we think could happen in social media in 2016. We’ve covered social media […]
First and foremost, just in case we have caught anybody who hasn't seen the picture yet - What colour is this dress? Whatever colour you think it is, go and ask some other people. You may notice some difference in opinion, and become convinced that those who see it differently are trying to wind you […]
Social Media is a big thing nowadays. People are constantly updating their statuses, “checking in” to places, Tweeting, Instagramming, Vining and even your Grandmother is probably on Facebook at this point. But does it mean that every small business owner should invest their hard earned cash in a social media presence? With Facebook becoming a […]
What is the future of TV advertising? Is the current situation sustainable or are we going to see a big shift in advertising spend from traditional TV to Digital ?
