Being certified by Google is a great way to prove your Pay Per Click skills, and it will come in very useful regardless of your role – whether you work for a PPC agency, in-house, or as a freelance SEO marketer. Your Individual Qualification will enhance your CV and it can be used as a way of marketing your skills as an account manager to prospective employers or clients.

As any SEO practitioner will tell you, significant and sudden fluctuations in Google SERP (Search Engine Rank Page) positions can be caused by unforeseen Google algorithm updates. As well as less frequent general algorithm updates (known as “broad core” updates, which can occur just a few times per year), Google also tweaks and makes smaller […]

Copywriting is as old as the hills, but that doesn’t make it any less relevant in today’s digital society. In fact, when you think about it, copywriting is more important than ever due to the sheer volume of content we now digest on a daily basis. So, if you’re blogging for ‘boring’ industries, or writing […]

So, you’ve decided to head into the world of digital marketing. Excellent. That’s one hell of a career choice. There’s just one thing you’ll need to get through first - the interview. And don’t get us wrong; going for a job interview in the world of digital marketing isn’t something to be feared. On the […]

Whether you’re a seasoned professional writer or someone who has been asked to write a few blogs for your company’s website, there’s one task you’ll find virtually impossible. Proofreading your own work. We’re all pretty bad at this. Checking your own writing is incredibly difficult, because you’re so close to it. You’ll spot things others […]

Most search marketers are well aware that Google is constantly changing its search algorithm. It is estimated that the algorithm is adjusted more than 500 times every year. Most of these changes involve minor tweaks; however, Google occasionally rolls out a major update - such as Panda and Penguin in recent years – and these […]

It’s an odd concept, isn’t it? How can your product become a story? Let’s put it this way - if you can’t tell the story of your product, there’s very little chance it’ll sell. And we know this, because we all buy products that are sold to us with a narrative behind them. Think about […]

None of us are superhuman. We all have our foibles, downsides and insecurities, and this can impact our ability to be consistently creative. From a quick read of this blog post’s title, you might think we’re about to reveal the secret to becoming a creative genius who never gets writer’s block and always has a […]

Thanks to ‘text speak’ and the myriad of ways instant messaging has diluted the English language, good grammar is rarely on display these days. You’ll find it in well-written blogs, newspaper articles and, of course, books, but when it comes to emails and other forms of internal and external business communication, witnessing correct use of […]

Creating an audience persona is one of the most important things you’ll do as part of your marketing campaigning. Who are you selling your products and services to? These people should be so much more than just numbers on a spreadsheet - they should be living, breathing examples of your perfect customer. To work out […]